You Want Your Prospects to Find You
When your content ranks well on Google, the right people come to your site, and they keep reading until they take action.
Good writing also begins to build trust and the sense they are in good hands.
You Want Your Clients to Buy More from You
It costs less to get more sales from current clients than from new ones. Great content can keep them engaged.
Teach them more about how your products and services solve their problems. Answer their questions, offer videos, go beyond basic information.
Effective Content Marketing
Content marketing is attracting an audience to your website versus interrupting or buying an audience on someone else’s platform (e.g., social media).
Content marketing drives profitable customer action for your business when you:
Have a marketing strategy
Focus on a clearly-defined audience.
Create valuable, relevant, consistent content
Publish it via your website and social media.
Effective Content Writing
Anyone can write for the web. But not everyone can write content that engages the right site visitors and inspires them to actively connect with you. As your certified content marketing specialist, I work with you to:
Quickly understand your business and audience.
Research your online competition.
Develop, organize, and write the material to be on message.
Deliver the content as a Google document or in your preferred format.
Optionally, I can (with authorized logins):
Install and format the text directly on your WordPress site.
Enter the on-page SEO settings.
Set up an associated email broadcast using your account on Aweber or MailChimp.
Why Work with Mary Anne?
I Built My First Web Site in 1999
Content and SEO Are My Favorite Things
I Know Business AND Technology.
I've created / updated 120+ business web sites. Each site did a great job attracting the right customers both online and via referrals.
I've learned, experimented with, and applied content and SEO strategies for over 20 years. I've learned about many types of businesses.
Worked for large, medium, and small companies and as US government / military subcontractor. Owned my business since 2000.
WRITER, RESEARCHER, COLLABORATOR
I've loved to read and write since I learned how to do both. I've spent my entire career using technology as the vehicle to teach others, improve their working lives, and get things done.
When the Internet came along as I wrapped up a 25-year corporate IT career, it was a match made in heaven. I started my own company in 1999 to organize, develop, manage, and write content for web sites. The conversations with those clients often uncovered related challenges with which they also wanted my help. In 2005, I added small business consulting as a service.
In 2019 I decided to focus on writing web content rather than building web sites. Content has always my favorite part of those projects. As a certified content marketer, I know what it takes.
I look forward to putting my passion, commitment, skills, and expertise to work for YOU. Contact me today!